We celebrated The Run That Changed Running with an anthem that played on loop in The Coliseum.

*In the same tunnel that JBS ran through to win gold, we built an audio-visual experience recreating the sights and sounds of the moment.*

CD: David Kauder
CD (Copy): Kris Cantrell
AD: Angie Bac

In 1984, Joan Benoit Samuelson won the first-ever Olympic women’s marathon. 40 years later, we went back to the LA Coliseum to celebrate The Run That Changed Running—inviting legends of the past, present, and future.